Feb
21

… was notified of a failure.

 

One year ago, I purchased the URL WhoDuzIt.com and built a one-page survey with questions about who in the household (man or woman) was in charge of which tasks.

Paying the bills, mowing the lawn, removing insects from the bathtub … things like that.

It was interesting, and about 100 people completed the survey. But then, rather than “going viral” as I hoped, it died like an insect in the bathtub.

Today, I was notified that the URL expired (I didn’t renew).

I tend to play it safe, so my goal for 2017 is to fail more often.

You’ll be pleased to learn that I’m well on my way.

Feb
14

… published a client’s newsletter.

 

We published her company’s first in March of 2004.

Not only does working with the same client for 13 years guarantee that things go smoothly, it also provides me with a steady and predictable source of income.

The second most important question to ask in deciding whether or not to work with a new client is, “Is there an opportunity here for repeat business?”

(The first most is, “Do I like these people?”)

Feb
8

… stated a fee to a prospective client.

 

His response was, “That’s a stretch, but I think we can do it.”

To me, that’s exactly what you’re looking for: Near the top of what a prospect is willing to pay, but not over the line.

Of course, it’s hard to know where that line is.

But I look at it this way: If nobody every walks away from you on the basis of price, you’re probably not charging enough.

Jan
31

… am waiting to hear back from a prospective client.

 

I sent them a couple of follow-up questions in an email last Friday, following a live conversation. Here it is Tuesday afternoon, and I’m still waiting.

They don’t realize it, but I’m testing them to see how responsive they are. With every hour that passes, my interest in working with them drops a little bit more.

Isn’t that backwards? Aren’t clients supposed to test us, to see how quickly we get back to them?

Sure, but it cuts both ways.

Great clients, and not to be too cliche, treat you the way they’d like to be treated.

The ones who don’t are usually trouble.

Jan
30

… deleted one of these “Today I” posts before sending it.

 

When I wrote it yesterday it seemed right.

But today, in rereading it, it has the wrong tone and is sending the wrong message.

If you can, it’s always better to sit on what you write for one more day.

It never gets worse and it often gets better (or deleted before you send!).