The subject line was: April 2017 Newsletter from (Company Name).
I’m pretty sure I can guess what next month’s subject line will be.
Your subject line is a headline.
And while the content within is what’s most important, if nobody opens your email, it doesn’t really matter.
The “from” field was: alerts
No bank name, no person’s name … just the word “alerts” (it wasn’t even capitalized).
Inside the email it began with: Dear ,
Were I the Invisible Man, this might be an appropriate greeting.
Of course, maybe my bank, the people with more of my personal information on file than pretty much any other institution on earth, doesn’t know my first name.
The point is, if you’re unsure what constitutes “good form” in email, social media or whatever, hire somebody who is. Looking like an amateur in one area carries over into the way others view you overall.
I find it easy to stop working when it looks like a particular idea or project isn’t going to be successful.
And so even before I know the answer, I’m inclined to (and often do) pull the plug and shift my focus to something else.
One of my plans for 2017 is to stop anticipating the result and instead just see what happens.
Well, that’s not exactly true.
What I have are the pieces of a new office chair, waiting to be assembled. It’s all there, it’s just not yet of any use to me.
Information works the same way. Thanks to Google, there’s no shortage of it. The hard part is making sense of it.
Which is why when you write a newsletter, or record a podcast, or give a presentation to a group of businesspeople, you, too, want to focus on offering insight, not just piling on more information.
I’ll be standing by in my office (literally) if you need me.
In the field labelled, “How did you learn of this newsletter,” she typed the name of somebody I had lost touch with up until a few days ago, when I emailed him just to say hello.
Or, do you think my “hello email” – which contained exactly zero self promotion, by the way – is what prompted my long, lost friend to share my name with somebody else?
You don’t need to sell yourself at every turn in order to succeed … but you do need to be consistently visible.
Who can you reconnect with today?