Last week, while finalizing meeting details, I sent him a two-page report I’d written called, “The 5 Biggest Blocks to Writing a Monthly Newsletter (and how to overcome them right away).”
In the email, I said, “I thought you might find the attached, short article useful.” Today when we met, he had it printed out and sitting on the conference room table in front of him.
You can wait until you arrive at the meeting to start the sales process.
Or (recommended), you can pique the interest of a prospect and start the ball rolling before the “official” conversation even begins.
The thing is, it doesn’t feel like Linda and I have been married for 27 years – it feels more like 9,855 days.
None of the individual days matter in particular; I can’t even remember most of them. But when you put them all together, it adds up to something big.
Relationship marketing works the same way. There’s no single thing you’re going to say or do that will make your business well known and successful.
There’s no meeting you attend or individual newsletter you write or client you help that will instantly change everything.
It’s only over time that all the little things you do add up to something big.
“What do you like to do most?”
My answer? “Push the ‘send’ button.”
I love writing something and then sending it to a list of people who have an interest in the topic. Whether for myself or for my clients, I’ve been doing it regularly since 1999 and for me, it never gets old.
So I try to make pushing send as much a part of my work as possible.
How about you? What do you like doing the most and what can you do to make that a bigger part of your work?
When Linda and I were at Lowe’s over the weekend, the guy at the paint desk was wonderfully knowledgeable and helpful.
In a matter of just a few minutes, he helped us narrow down the best options available for painting our deck.
Today, when I returned to buy the paint, there was a different guy at the paint desk.
He knew next to nothing about paint and seemed miffed that I had interrupted his time staring blankly off into space.
This is one of our HUGE advantages as solos and small business owners.
Once a company has more than even a handful of people on staff, it’s very hard to provide a consistent level of service and style of communication.
For us, it’s easy … provided we pay attention to how we connect with the outside world!
It was a reminder about a free webinar I’m offering tomorrow.
I used to be reluctant to send these (“I just told them about it a few days ago; I don’t want to be a pest.”).
But, as happens every time, after that second email went out, a bunch of additional people registered, a couple of whom thanked me for the reminder.
I’ve learned to worry less about bothering some people in the interest of informing those who might benefit. (I’ve noticed that it’s the latter group that hires you.)