Apr
17

… got an email from Beth.

 

She wrote:

“Hi Michael! You send out A LOT of emails! How can I get off of everything except the newsletter?”

I could have said, “You can’t. If you want the free stuff you get the promotional stuff. That’s the way this works.”

But, since I have an easy way to do what she’s asking, why not bend the rules and accommodate her? (Which I did.)

Big companies need policies, procedures, rules. They can’t survive without them – but it’s also what makes working with them so frustrating.

The flexibility that being a solo allows is one of our competitive advantages.

Apr
13

… forgot my computer at home.

 

It’s “trash day” and it’s “they are coming to clean the house day.”

By the time I got in my car I had forgotten my computer on the garage bench.

Good thing I have a backup machine in my office (I’m using it right now).

I’m sure you back up your data. But data without a computer isn’t very useful.

If yours gets lost, stolen, dies, or forgotten in the garage, how long until you’re back earning money?

P.S. A basic desktop is very cheap these days.

Apr
3

… received an email from the New England Business Association.

 

The subject line was “New England Business Association Newsletter.”

Hmm… I wonder what next month’s subject line will be.

Your subject line is a headline. If you want somebody to read what you’ve written, it helps to say something more intriguing than, “I have arrived.”

Mar
28

… saw my doctor.

 

I like her. She’s quietly funny, almost a bit giggly.

Is she a good doctor, medically?

I don’t know. But I do know this:

The more technically capable and experienced you are, and the more certifications and requirements that exist in whatever field you work, the less important it is for you to impress people with your knowledge.

That box is already checked.

If you want to stand out from the crowd and develop a loyal following, however, you might try giggling a bit more.

Mar
19

… sent an email to webinar registrants.

 

I sent it to the people who are already registered for my Word of Mouth Marketing webinar on Wednesday.

I asked just one thing: What’s your biggest question?

Two benefits to this:

First, it gives me a good sense of what aspects of the webinar people really care about. So I know where to focus (60 minutes goes by fast!).

Second, it’s an opportunity for me to connect with each of them, individually, outside of the event itself.

It’s fine to sell people stuff. But the real money isn’t in today’s sale; it’s in the long-term relationships that you build along the way.