Jun
13

… am creating a new webinar.

 

What’s it called?

Not really sure.

What’s it about?

Something to do with promoting and sharing the content you develop in broader, more systematic ways.

When will it be finished?

Never.

Which is why I don’t intend to wait until it’s done and perfect to launch it. Because if I do, you’ll never see it.

Webinars, web sites, newsletters, blogs, special reports, whatever.

The danger isn’t in launching something before it’s ready. It’s in never launching something at all.

May
23

… listened to a company CEO talk on the radio.

 

No matter what he was asked, he spun the answer in a positive way:

Is Amazon hurting your market share?

“They’re a part of the pie, certainly, but we are all growing.”

Did changing strategy a couple of years ago hurt your profitability?

“It was a temporary hit but we’re headed in the right direction now and doing well.”

I’m fairly certain that were he asked whether or not he found it painful to be run over by a drunken herd of oxen, he’d respond by describing it as, “an important learning experience.”

I don’t blame the man – he’s head of a large public company and can’t afford to give truly candid answers.

But you and I are not.

Admitting what you don’t know, or what didn’t work, or what you’re losing sleep over is not only a pretty good way to connect with other humans (who are often feeling the same way), because of that, it’s also an effective marketing tactic that your larger competitors simply cannot match.


Have you checked out the resources I depend on in running my business? Details here.

May
19

… had a good idea for a future newsletter.

 

I was backing out of a parking spot at the bank when it hit me.

So simple, I thought, there’s no way I could forget that terrific insight.

But now, two hours later, I can’t remember it.

Take my advice (but ignore my example) and write the good ones down as soon as you get them!


Have you checked out the resources I depend on in running my business? Details here.

May
18

… read about an interesting finding.

 

Mentioned in the Boston Globe (scroll to bottom of article), it was from the Journal of Personality and Social Psychology.

To summarize, it said that people who asked more questions of others in conversation – particularly follow-up questions – were seen as more likeable by the other person.

If you believe, as I do, that likeability leads to trust leads to getting hired, you might want to spend less time “presenting” and more time asking, when talking to prospective clients.


Have you checked out the resources I depend on in running my business (I only ask so as to appear more likeable)? Details here.

May
8

… have a son turning 18.

 

Seventeen years ago, when I decided to start my own business, I didn’t realize that (thanks to the flexibility in working solo) I was also deciding not to miss him growing up.

And I didn’t.

When you run your own business, with all the worrying about finding clients, paying the mortgage, etc., it’s easy to forget how many great, often subtle things, are also part of the mix.

Today, I am remembering.

(Happy birthday, Jon!)