Jan
11

… added text alerts to my company credit card.

 

I’ve been using this feature for about a month now with my personal cards.

Every time a charge is applied to the card – whether a purchase I make explicitly or a recurring charge of some kind – I receive a text with the specifics.

It’s a great way to stay aware of how you’re spending your money.

And an easy way to be alerted immediately if your card has been compromised.

Jan
5

… have been contacted by two prospective clients.

 

Both got in touch as a result of things I’ve written and published in the past.

Hunters start from zero every day. There’s no momentum.

Farmers (i.e., content publishers) understand that if you plant seeds, the day will come when they magically turn into pickable fruit.

Dec
22

… unsubscribed from about the 10th mailing list this week.

 

I’ve been getting barraged with “Happy Holiday” emails from people and companies that I haven’t heard from in months (or years).

And so I’ve been taking the opportunity to unsubscribe.

Holiday greetings are nice, but if that’s all you ever send, it’s probably time to rethink your email marketing program.

(Are you going to unsubscribe from this list now? I admit, it would be appropriately ironic.)

Dec
20

… spoke to two real estate attorneys.

 

We’re getting ready to sell our house next spring.

Both attorneys came highly recommended and both, I’m sure, are well capable of handling our simple transaction.

The first talked and talked. Lots of detail about the process, why she was qualified, etc. By the time she was done, I was more confused than when we began.

The second mostly asked questions. When he was out of things to ask, he described the process to me in about 30 seconds.

Who do you think we’ll be hiring?

In a world where everybody is over the bar, people don’t buy what you know. They buy who you are.

Dec
7

… received a chilly email.

 

It came from someone who had invited me to partner on a potential project.

The project was kind of interesting, but not quite right.

So I thanked him for the opportunity but politely declined.

His email back to me was very different in tone than the first one he sent. Not friendly, even a little bit angry.

The way somebody responds to “no” tells you a lot more about them than the way they respond to “yes.”