Jan
26

… answered a newsletter question.

 

A client emailed, asking whether or not it was a bad idea to include the company logo in the newsletter header.

I gave her a quick answer (it’s not a great idea), and suggested she think of it as part of a larger strategy:

The more you shift the balance in your newsletter from “create a great magazine that our target audience cares about” to “promote the company,” the less effective (in promoting your company) your newsletter will be.

I know, it’s kind of mind-bending!

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