… called a doctor’s office.

The voicemail said they were “closed for lunch.”

Closed for lunch? What is this, 1975?

The last time I went in there were five people visible behind the desk. Can’t they figure out a way to coordinate lunch schedules?

Of course. But for many medical practices, that’s just the way they do it.

If everyone in your industry does things a certain way, maybe there’s an opportunity to move ahead of the pack.