Mar
10

… changed my email signature to include a message about my Marketing One Year program.

sig file image

 

It’s just a simple sentence that appears below my contact information:

“Boost your solo business with my One Year Marketing Program http://marketingoneyear.com/ (Registration opens March 27th at 3pm.)”

It’s fairly subtle, but it appears on the bottom of every email I send.

An easy way to keep the program top of mind with the people I know – and the people with whom they may share it.

When was the last time you updated your email signature?

2 thoughts on “changed my email signature to include a message about my Marketing One Year program.

  1. Joe Van Wyk

    Been thinking a lot about email signatures. I am launching my new “Tourist Content” concept on 4/1, so every little angle of communication has been scrutinized.

    I’m just wondering if these long email signatures work any longer. Like who really reads them. Who needs to know that much info on each email. And, do they muddy up what you are trying to promote.

    So, for instance, instead of what you have below, what if you signed off of your email (“Love, MK” or whatever) and then, below that, had nothing but (imagine it is a link; I can’t make that in this text field):

    “Click for a cute video about boosting your solo business.”

    One of the issues I have with long signatures is how they add so much redundant garbage to email threads.

    If you absolutely felt like you needed to include contact info, you could but another link that takes them to your site’s “contact” page.

    ——————
    Michael Katz
    Chief Penguin
    Blue Penguin Development, Inc.
    Marketing for Solo Professionals
    One Ash Street, Hopkinton, MA 01748
    http://www.BluePenguinDevelopment.com
    508-497-0900

    Boost your solo business with my
    One Year Marketing Program
    (Registration opens March 27th at 3pm.)

    Reply
  2. michael Post author

    Hi Joe!
    That’s a great question and I don’t really know the answer on how much people read these. I think they do have utility in that I often go to an email to grab someone’s phone number or URL, so it’s kind of a convenience.
    Not sure though if, as you point out, it’s so noisy that nobody notices any of it!
    Michael

    Reply

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