I got a call out of the blue from someone who was planning an upcoming event.
As soon as we began talking he said, “We’re looking for speakers but you’re probably out of our league because I went to your web site and you look pretty good.”
At that point, my only possible answer was something along the lines of, “you’re probably right.” It was either that or confess my lack of skill and agree to attend.
Selling doesn’t come naturally to many of us and I understand the concern with overpromising.
That said, if you project a sense of unworthiness, few people will go out of their way to correct you.
It turned out to be a newsletter, written by somebody I know (a little bit).
I came very close to deleting it – “Accurate Consulting Group” doesn’t ring a bell at all*
Having a company name is fine. But if you’re a solo, your actual name is probably how we know you.
Make sure the “from” field of any emails you send includes your full name.
*That’s not actually the name of his company; I made up something else to protect his anonymity.
Sarah used one of these “Today, I” posts as a jumping off point for what she wrote.
Two things to notice:
First, little things that happen in your life are a source of newsletter ideas. In Sarah’s case, one little question led to an entire newsletter.
Second, content has legs. The more of it you create and distribute, the more likely others are to notice you, remember you, and share you with others.
I’m no scientist, but I believe that’s called “Marketing.”
P.S. Sarah is a former nurse, turned attorney, who is both the child and wife of a physician (nothing creepy here, those are two different people). Today, she combines all of that and travels the country speaking on the topic of what’s happening in American medicine. If you want a clear explanation of where we have been and where we are going, subscribe to her amazing newsletter, here (scroll to bottom of page).
It’s commission on the publication of my new book. And it means I passed breakeven.
$131.25 for the cover design
$69.00 to purchase the image we used on the cover
$125.00 for editing
Twenty-five years ago when I published my first book, it cost me $6500.00. I’m still not at breakeven.
Cost is no longer a barrier to book publishing. If you’ve got a book inside of you, it’s time to give birth!
They arrived in my inbox, one immediately after the other. Both were in reference to the newsletter I published this past Friday.
The first, from Steve, said: “Great points made in this edition. Good food for thought.”
The second, from Godfrey, said: “Please delete me, I have absolutely no interest in receiving your e-mails.”
Which one should I use as fuel?
Hint: The one I choose will have a big impact on the rest of my day. Maybe longer.