Jan
26

… suggested to a client that we hold off on publishing her newsletter for an extra day.

There’s a big snowstorm coming today and tomorrow and her newsletter would normally go out Wednesday.

But Wednesday is a day when many people will be just getting back to work. They’ll be in “catch up” mode and therefore eagerly deleting whatever is not urgent.

There are no best days and times to publish a newsletter. But there are worst days and times.

I try to avoid holidays, school vacation weeks and major weather events!

2 thoughts on “suggested to a client that we hold off on publishing her newsletter for an extra day.

  1. Diane Young

    I laughed out loud at your comment about the possibility of an active reptile
    in my lap. Actually, it would be a tough choice between a toddler or a reptile
    I love your wonky sense of humor.
    Guess you got slammed with the storm. I’m in Mexico for the winter(tee hee)
    instead of Maine.
    All best, Diane

    Reply
  2. michael Post author

    Glad to have you along, Diane! And congrats on Mexico (we were just there over Christmas, so I’m doubly envious). Two and a half feet of snow year yesterday – yikes!

    Reply

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