… have been unemployed for 22 years.


Friday, June 23, 2000, was the day I quit my job.

I took the weekend off to relax and recharge.

Then, bright and early on Monday morning ... I took the next month off.

It’s tempting to jump right into things. But what I have found over 22 years is that the best ideas come from stepping back, not from running faster.

I’m no scientist (clearly), but I’ve noticed that my phone recharges a lot more quickly when I shut it down. Your brain works the same way.


… am breaking my own rule.


I’m sending you content on the day after a long weekend.

This is a bad idea.

That’s because, like you, I’ve been deleting emails all morning long that piled up over the weekend, getting rid of anything not urgent or important.

You don’t want to be part of that purge.

Email is 24/7, but people do kick back over the weekend.

Avoid Mondays and definitely the Tuesday after a holiday!

Of course, you probably didn’t read this…


… went to somebody’s web site.


I went to take a look before getting on the phone with a prospective client.

It was well done and presented him as an experienced, capable, friendly professional.

Except for one thing…

There was a live Twitter feed widget on the home page which automatically displayed his latest posts.

And, he last posted in 2019. Oops.

There’s nothing wrong with trying something and deciding to abandon it later.

But if you’ve got outdated stuff on your web site – links that don’t work, blogs that are dormant, a photo of yourself from the Clinton Administration, etc. – you need to update or delete it.

If I can’t count on you to keep track of your own business, why would I hire you to work on mine?


… am in Maine


We are working remotely this week, cat-sitting (don’t ask).

I found a cozy little coffee shop on Yelp and noticed several signs inside and outside of the shop when I arrived: “We Do Not Accept Cash.”

Good idea?

Well, not according to some of the reviews I read from customers who objected to the recent change.

My view? It’s your business; do whatever you want.

You get to set the hours, decide what’s on the menu, control the thermostat, etc.

The customer/client isn’t always right, whether you own a coffee shop or provide a professional service.

If you’re not making the rules, who is?