May
25

… went to somebody’s web site.

 

I went to take a look before getting on the phone with a prospective client.

It was well done and presented him as an experienced, capable, friendly professional.

Except for one thing…

There was a live Twitter feed widget on the home page which automatically displayed his latest posts.

And, he last posted in 2019. Oops.

There’s nothing wrong with trying something and deciding to abandon it later.

But if you’ve got outdated stuff on your web site – links that don’t work, blogs that are dormant, a photo of yourself from the Clinton Administration, etc. – you need to update or delete it.

If I can’t count on you to keep track of your own business, why would I hire you to work on mine?

May
9

… am in Maine

 

We are working remotely this week, cat-sitting (don’t ask).

I found a cozy little coffee shop on Yelp and noticed several signs inside and outside of the shop when I arrived: “We Do Not Accept Cash.”

Good idea?

Well, not according to some of the reviews I read from customers who objected to the recent change.

My view? It’s your business; do whatever you want.

You get to set the hours, decide what’s on the menu, control the thermostat, etc.

The customer/client isn’t always right, whether you own a coffee shop or provide a professional service.

If you’re not making the rules, who is?

Apr
21

… had three newsletter topic ideas in a row.

 

They just appeared in my head, one after the other, within about 10 minutes.

Where did they come from? I don’t know, they just showed up and by the third one I was tempted to not even write it down.

After all, I’m busy over here, so why bother when there are so many?

Because I know from experience that there will be times when I can’t think of anything.

If you want to ensure that you never have to stare at a blank page, don’t ignore the muse when it knocks – write it down!

Apr
18

… watched the Boston Marathon.

 

After the race, one of the people interviewed on TV was CJ Albertson.

Not only did CJ not come in first, he wasn’t even in the top 10.

He came in 13th – that’s third even among Americans.

So why are we talking to him?

Because for the last two marathons, he has decided to run way out in front of the pack, leading all runners for significant portions of the race.

It’s not a winning strategy, apparently, but he’s getting a lot more attention today than runners two through twelve.

Different isn’t the same as better.

But when it comes to marketing, maybe it’s just as good.

Apr
11

… found a dime in my office parking lot.

 

I almost didn’t bother to pick it up. After all, it’s just a dime.

Of course, if there were 100,000 dimes in the parking lot, I’d be out there with a shovel all morning.

When it comes to growing your business, it’s easy to look at interactions with other people the same way: one phone call, one email, one comment on somebody’s blog … none of those alone add up to much.

But, when you do those little things every day, it turns into years of referrals, clients, and a growing business.

(Don’t forget your shovel.)