Year: 2015

  Actually, I get here every day at about 10am. And I usually go home around six. It took me a long time to realize that I get to set my own work hours. (Took me even longer to realize that my company has no dress code.) What “rules” are you still following??

  I wasn’t reading closely, just kind of flipping through the pages, looking at the pictures and the captions. The stories and athletes were all current, but something didn’t feel quite right. When I got to a “coloring page” I realized that I had picked up Sports Illustrated for Kids. Same subject, different audience ……

  Along the way, and after she told me a bit about what she was looking for, I asked her my favorite prospective client question: “Why don’t you do this yourself?” (In other words, why does this person believe that he/she needs outside help?) She responded the way nearly everybody does: “Good question.” Then she…

  It’s called, Houston, We Have A Narrative: Why Science Needs Story, by Randy Olson. It’ the best book on storytelling I’ve ever read. I like it for a lot of reasons. What I like most is that it answers the objections I hear most often from clients and others when I encourage them to…

  I asked the conference organizer for a list of session attendees, so that I could send a preliminary email to them, asking what they hoped to learn in our session. This has two benefits: First, it helps me know, going in, the topics that people are most interested in. Second, it allows me to…