Behind-the-scenes advice for busy professionals,
courtesy of Michael Katz, Blue Penguin Development

Year: 2016

  • unsubscribed from about the 10th mailing list this week.

      I’ve been getting barraged with “Happy Holiday” emails from people and companies that I haven’t heard from in months (or years). And so I’ve been taking the opportunity to unsubscribe. Holiday greetings are nice, but if that’s all you ever send, it’s probably time to rethink your email marketing program. (Are you going to…

  • spoke to two real estate attorneys.

      We’re getting ready to sell our house next spring. Both attorneys came highly recommended and both, I’m sure, are well capable of handling our simple transaction. The first talked and talked. Lots of detail about the process, why she was qualified, etc. By the time she was done, I was more confused than when…

  • received a chilly email.

      It came from someone who had invited me to partner on a potential project. The project was kind of interesting, but not quite right. So I thanked him for the opportunity but politely declined. His email back to me was very different in tone than the first one he sent. Not friendly, even a little…

  • got a very short email from a company promoting an upcoming event.

      There were just 50 words in it. Two of them were misspelled. And I don’t mean “your vs. you’re” kinds of misspelling, either. “Future” was spelled “Tuture.” “Develop” was spelled “Develope.” We all make mistakes, but if your not even bothering to spellcheck, your playing fast and loose with your hard-earned reputation as a…

  • drove 30 minutes for a meeting.

      It was with someone whose company might be a good partner for me. He initially suggested a “phone meeting.” I said I didn’t mind; I’d be happy to come to him. So I drove there. And shook his hand. And sat in his office. And gave him a copy of my book when I…