… was asked a simple question.


“What do you like to do most?”

My answer? “Push the ‘send’ button.”

I love writing something and then sending it to a list of people who have an interest in the topic. Whether for myself or for my clients, I’ve been doing it regularly since 1999 and for me, it never gets old.

So I try to make pushing send as much a part of my work as possible.

How about you? What do you like doing the most and what can you do to make that a bigger part of your work?


… bought some paint.


When Linda and I were at Lowe’s over the weekend, the guy at the paint desk was wonderfully knowledgeable and helpful.

In a matter of just a few minutes, he helped us narrow down the best options available for painting our deck.

Today, when I returned to buy the paint, there was a different guy at the paint desk.

He knew next to nothing about paint and seemed miffed that I had interrupted his time staring blankly off into space.

This is one of our HUGE advantages as solos and small business owners.

Once a company has more than even a handful of people on staff, it’s very hard to provide a consistent level of service and style of communication.

For us, it’s easy … provided we pay attention to how we connect with the outside world!


… sent a second email to my list.


It was a reminder about a free webinar I’m offering tomorrow.

I used to be reluctant to send these (“I just told them about it a few days ago; I don’t want to be a pest.”).

But, as happens every time, after that second email went out, a bunch of additional people registered, a couple of whom thanked me for the reminder.

I’ve learned to worry less about bothering some people in the interest of informing those who might benefit. (I’ve noticed that it’s the latter group that hires you.)


… walked away from a potential project.


It involved writing a bunch of copy for a bunch of web sites.

The prospective client was somebody I know fairly well. That was the problem.

Because the work was with somebody I knew, we skipped over a lot of the normal, early discussions.

By the time I gave her a price, it turned out I was more expensive than what she could afford. Had she been a stranger, we would have gotten to that much sooner.

Working with friends is great, but this was a good reminder that you still need to go through the steps of a “real” project.


… started my snowblower.


Not because I expect snow – September is way early, even for Boston. Rather, because the guy who I use to service my snowblower has a special offer:

“Schedule a tune-up by September 15th and get a discounted rate.”

I started it to make sure it would. If it didn’t, I would have made a service appointment.

What I like about this guy’s approach is that he’s found a way to (somewhat) smooth the peaks and valleys of his service business, something whose “product” can’t be inventoried.

What can you do to accomplish the same?