For 10 years, I’ve had to walk to the office down the hall and fool with the thermostat there that controls my office and a storage room (it’s an old building).
Yesterday, they moved the thermostat into my office.
Wow, what a difference!
I guess I had gotten used to walking over there several times a day, tweaking it up or down. I wasn’t aware how inconvenient (and hit or miss) it was until the change took place.
But you know what? In a month I’ll probably have forgotten how much better things are now.
Working solo is similar.
Once you’ve been out for a little while, you can forget how nice it is not to have a boss, a commute, clients and coworkers you may not like, mission statements that nobody understands (let alone cares about), etc.
Today I’m taking a few minutes to notice all the bad stuff that is no longer there. Feel free to join me!
I had sent her a quick question about an hour before.
She said, “Such a coincidence! I just finished reading your latest newsletter!”
To tell you the truth, I’m kind of surprised she even reads it.
But who knows? Maybe she was having a slow day; maybe she just needed a quick break; maybe the subject line caught her eye.
Whatever it was, publishing regularly keeps me top of mind with a wide range of people, most of whom are not – and never will be – clients.
Some of those people mention me to others; some of those others hire me.
Publishing regularly is marketing magic!
I try to read a few every day, to stay on top of things.
In the days when we all subscribed to paper newspapers and magazines, it was easy to keep track of how well we were keeping pace.
Now that most of it is digital (and the inbound information doesn’t literally pile up), we can lose sight of our own, ongoing education.
I said, “Sorry, you have the wrong number.”
She said, “Oh, well maybe you can help me. This is Darlene, I’m calling on behalf of …”
And she was off and running (until I might have hung up on her).
If your first bit of outreach to a potential client is to trick them, you’re not going to build much of a business.
Jim and I had a nice conversation about a newsletter for his law firm when he called a few weeks ago.
I sent a follow-up email right afterwards.
And another one a week later.
And one more after that.
No response to any of them!
So today I sent an email wishing him all the best and saying that I assumed he had “moved on to other things.”
You can hang on forever chasing phantom prospects … or you can take control and close the door yourself.
I find the former to be an energy-killer and the latter to be exactly the opposite!