Behind-the-scenes advice for busy professionals,
courtesy of Michael Katz, Blue Penguin Development

Year: 2017

  • received an email from Accurate Consulting Group.

    It turned out to be a newsletter, written by somebody I know (a little bit). I came very close to deleting it – “Accurate Consulting Group” doesn’t ring a bell at all* Having a company name is fine. But if you’re a solo, your actual name is probably how we know you. Make sure the “from”…

  • was mentioned in a client’s newsletter.

      Sarah used one of these “Today, I” posts as a jumping off point for what she wrote. Two things to notice: First, little things that happen in your life are a source of newsletter ideas. In Sarah’s case, one little question led to an entire newsletter. Second, content has legs. The more of it you create and distribute,…

  • received a check for $440.20.

      It’s commission on the publication of my new book. And it means I passed breakeven. $131.25 for the cover design $69.00 to purchase the image we used on the cover $125.00 for editing Total: $325.25 Twenty-five years ago when I published my first book, it cost me $6500.00. I’m still not at breakeven. Cost is no…

  • received two emails.

      They arrived in my inbox, one immediately after the other. Both were in reference to the newsletter I published this past Friday. The first, from Steve, said: “Great points made in this edition. Good food for thought.” The second, from Godfrey, said: “Please delete me, I have absolutely no interest in receiving your e-mails.” Which one should…

  • got an email from Ken.

      He asked, regarding my last newsletter, “Why your headline says, ‘For what do you stand?’ rather than, ‘What do you stand for?’ My answer: Because it’s more interesting. You can tell people you are “on the phone or away from my desk.” You can name your company, “MY LAST NAME and Associates.” You can make…