Behind-the-scenes advice for busy professionals,
courtesy of Michael Katz, Blue Penguin Development

Year: 2018

  • was turned down by a potential client.

      He’s a financial planner; we met for coffee last week. A nice guy who I would have enjoyed working with, but I was pretty sure it wasn’t going anywhere once I saw his reaction to my fee (I think he spilled his coffee). But I followed up the next day with an email, and…

  • got buried in the bureaucracy.

      I was trying to upload some documents to my son’s college web site to finalize his financial aid and pay his tuition. But the upload had a problem. The student I spoke with in the financial aid office suggested I send it via email. I suggested that I wasn’t enthusiastic about emailing my tax returns in…

  • sent out a promotional email for a friend’s product.

      He benefits, because he gets in front of people he doesn’t already know. I benefit, because I receive a commission on any sales made. Readers benefit, because they learn of a product they otherwise wouldn’t know about; because he let me offer them a 10% discount; and because my endorsement gives them some comfort that the man…

  • was hired by two different former clients.

      One from six years ago. One from I don’t even remember, it’s been so long. In both cases … they contacted me. In both cases … there was zero need for me to prove my capabilities. In both cases … the “proposal” consisted of a few informal emails back and forth. None of this happens, though, if…

  • was hired by a new client.

      Actually, it was my son Evan and me, for our copywriting business, CopyKatz Creative. Do we do good work? Sure. Do we have an unusual niche? Absolutely. But our biggest differentiator, the one that clients and prospective clients recognize and appreciate the most, is that we offer unlimited revisions of any work we do: We’re not done…