Behind-the-scenes advice for busy professionals,
courtesy of Michael Katz, Blue Penguin Development

Year: 2019

  • received a new pair of glasses in the mail.

      I ordered them online from Warby Parker. The process was simple … answer a few questions about head width, gender, and design, and I was presented with about a dozen options. I also considered ordering from a site called EyeBuyDirect. Their glasses were less expensive and I had about 100 frames to choose from. I got…

  • sat next to a client in a meeting.

      It was a small, “CEO Roundtable,” in which she is a member and I was invited to speak. At one point, she said very nice things about the work I do. And then, with a bit of a chuckle, described me as “quirky.” I couldn’t have been happier – that pretty much sums up…

  • received a follow-up email from my bank.

      In just two short paragraphs, they managed to use the phrases: “Let’s reconvene soon…” “I apologize for any inconvenience…” “Thanks again for choosing Bank of America…” If there’s a Customer Service Cliche Hall of Fame somewhere (I’m guessing Cleveland), this note is in it. Come on fellow small business people – if we can’t out-humanize the…

  • heard a radio ad for a rug company.

      The man had a terrific, warm voice. It sounded like the vocal incarnation of walking barefoot on a fabulous rug. He went on and on about the benefits of a quality rug, and he did a nice job. But, given his business, he’s got a challenge: Step 1: Convince me that I need a…

  • am watching my office building being painted.

      They have been at it for three weeks – scraping, repairing, caulking. I’m told it will take two more (it’s a big, old building). I’d be happier if it were done sooner, as would the building’s owner. He doesn’t care about effort … he cares about the result. Charging by the hour may be…