Behind-the-scenes advice for busy professionals,
courtesy of Michael Katz, Blue Penguin Development

Year: 2021

  • am not in Starbucks.

      Yesterday (Sunday), I needed to write something for a client and didn’t want to drive the five miles to my office. So I went one mile, to Starbucks. It’s a nice place, and I’m in there at least once a week. But… I try not to write there. That’s because I write out loud.…

  • published an article on LinkedIn.

      Fifteen minutes later, my colleague Ken invited me to speak on a panel in March. Was he already planning on inviting me? Not likely. I haven’t spoken to Ken in months. The article (which he forwarded with his invitation) prompted him to reach out. In my experience, people don’t reach very far for solutions, whether…

  • had a blood test.

      The woman who took my blood was a student; I was her second patient (I asked). After confirming that patient #1 had not died, I gave her permission to move ahead. It took three tries and two arms (both, unfortunately, mine). But she got it done. I have no doubt that by the end…

  • wrote a 1,300 word newsletter for a client.

      Isn’t that too long? Not in this case. What matters is covering the topic well. For that newsletter, 1,300 words was exactly right. The Wall Street Journal averages 54 pages a day. Nobody complains that it’s “too long.” Your content is equally valuable. Focus on helping the reader and worry less about length.

  • received three emails.

      All from colleagues who wanted to know if I had seen a recent article about the power of newsletters. Why me and why this article? Because I’m known for specializing in email newsletters (and for being distractingly good-looking, but that’s probably beside the point). When you are known for a particular thing, the mere mention of…