We are working remotely this week, cat-sitting (don’t ask).
I found a cozy little coffee shop on Yelp and noticed several signs inside and outside of the shop when I arrived: “We Do Not Accept Cash.”
Well, not according to some of the reviews I read from customers who objected to the recent change.
My view? It’s your business; do whatever you want.
You get to set the hours, decide what’s on the menu, control the thermostat, etc.
The customer/client isn’t always right, whether you own a coffee shop or provide a professional service.
If you’re not making the rules, who is?
They just appeared in my head, one after the other, within about 10 minutes.
Where did they come from? I don’t know, they just showed up and by the third one I was tempted to not even write it down.
After all, I’m busy over here, so why bother when there are so many?
Because I know from experience that there will be times when I can’t think of anything.
If you want to ensure that you never have to stare at a blank page, don’t ignore the muse when it knocks – write it down!
After the race, one of the people interviewed on TV was CJ Albertson.
Not only did CJ not come in first, he wasn’t even in the top 10.
He came in 13th – that’s third even among Americans.
So why are we talking to him?
Because for the last two marathons, he has decided to run way out in front of the pack, leading all runners for significant portions of the race.
It’s not a winning strategy, apparently, but he’s getting a lot more attention today than runners two through twelve.
Different isn’t the same as better.
But when it comes to marketing, maybe it’s just as good.
I almost didn’t bother to pick it up. After all, it’s just a dime.
Of course, if there were 100,000 dimes in the parking lot, I’d be out there with a shovel all morning.
When it comes to growing your business, it’s easy to look at interactions with other people the same way: one phone call, one email, one comment on somebody’s blog … none of those alone add up to much.
But, when you do those little things every day, it turns into years of referrals, clients, and a growing business.
(Don’t forget your shovel.)
I was a guest on a podcast and the host asked whether I would ever charge a fee to my newsletter subscribers.
My answer was an immediate “No.”
Sure, I might generate some revenue. But I’d lose 90% (or more) of you as a result.
I’m not in the “revenue-generating content business.”
I’m in the “share written content far and wide for free so that some of those people will eventually hire me or tell others about me business.”
It’s tempting to try and monetize every interaction.
But you have to be careful that you’re not stepping on your primary business in the process.