Behind-the-scenes advice for busy professionals,
courtesy of Michael Katz, Blue Penguin Development

Year: 2022

  • heard about some snow.

    It was a story on the radio (hey kids – a “radio” is a thing that plays live … never mind) about Buffalo, New York, which just received six and a half feet of snow in some areas. Or, as the reporter said, “That’s equal to the height of Buffalo Bills quarterback Josh Allen.” Why…

  • found a broken link.

    I was about to send a client a preview of his newsletter and discovered that one of the links – a link that supposedly never changes and links to the same page every time we publish – wasn’t working. It turned out to be a setting error on my browser (long story) and the link…

  • wasted the morning.

    At least that’s how one person responded when I told him I make a point of regularly sending emails to friends / associates / colleagues, just to keep in touch. No agenda. No sales pitch. No “keep me in mind if you know of anyone who might need…” Just saying hello and keeping the relationship…

  • have four things I plan to do.

      There are probably 100 things I could do … but only four I consider “must do.” One of the great things about working for yourself is that there are no schedules or deadlines handed to you. That’s also a potential problem. It’s easy to just work and work, because the truth is, you’ll never get it all…

  • found a typo.

      I was giving a client newsletter one last read before sending. And even though I had written it and reread it at least a dozen times since, I didn’t catch a small word that was in the wrong tense. But, because I always do a final proof out loud, and even though I hadn’t seen…