Year: 2024
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made a newsletter suggestion.
A friend asked me to review her newsletter before publishing the first one. I had a few suggestions that I sent back to her. At the very end I said: Don’t worry too much. You’ll get way better at this as you write more and more. One more revision and just send it! Like babies, getting…
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wrote in Calibri, 12 point.
Calibri is a font. 12 point is the size. I always start a new document in Calibri 12 point. If a client sends me a newsletter to rewrite, I first convert it to that. I don’t really know why, I just feel most comfortable. I also write out loud. And I usually wear a hat. These…
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wrote a 1,500-word newsletter.
It was for a client whose newsletter I publish monthly. This one was longer than most, but almost all of them are more than 1,000 words long. I know, I know, “Nobody reads anymore.” Two data points about this client’s newsletter: #1. They are in biopharma, one of the fastest-moving, highest stakes, most time-constrained industries…
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almost deleted an email by accident.
The “from” line was in the format of “steve@titleofmyjustpublishedbook.com“ There are a lot of Steves in the world and the book title didn’t ring any bells. So I thought the email came from a stranger, rather than someone I’ve known for 20 years. I nearly deleted it. I’ve received emails in the past with a from line…
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did not send a standalone, “Happy Thanksgiving” message to my newsletter subscribers.
(I know, today is in fact Thanksgiving and I’m sending you this message. I’m trying to be ironic.) There are a few problems with sending something like this… #1. It’s automated. No matter what I say, you know I didn’t make the effort to reach you personally. It’s the email equivalent of “Have a nice day”…