Year: 2025
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unsubscribed from 8 lists.
As an email newsletter specialist, one of the questions I often hear is, “How did you get to be so good looking?” The other one is, “How do I keep people from unsubscribing to my newsletter?” I can’t help you with the first, but the answer to the second is simple: Don’t ever publish anything; it’s the…
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parted ways with my accountant.
Nothing wrong; she’s been my accountant for more than 25 years and has been great to work with. But my business, my wife’s business, and our lives in general, are much less complicated than they once were. At this point, her firm is just way more horsepower than we need (i.e., considerably more expensive). We…
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was on time.
Unfortunately, the person I was meeting with – a person I am a client of – was late. How late? Three minutes. Not terrible. But for a scheduled Zoom call … unnecessary. Especially if it happens more than once. You are your brand. Showing up late is the spinach in your teeth of professional services. It has…
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went to a doctor.
We were discussing a minor procedure that may be in my future. So I asked what I always ask: “What’s the risk?” He said, “Zero, in my hands.” That’s a problem. First, telling me that a medical procedure, even if routine and non-invasive, has ZERO risk, is simply not true. I could have an adverse reaction…
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saw snow falling.
Not a lot. Just a teeny-tiny bit outside my kitchen window as I was drinking my morning coffee. It shouldn’t be a surprise. Snow, along with unreasonably high rents and incessant traffic, is among Massachusetts’ main selling points. But every year, when that first snow falls, people talk about it as if such a thing has never before occurred.…