… checked a link one last time.

I made one small change to a client newsletter that was all set to go out: I added a link to a webinar that she had recorded and wanted to include.

It took me about 30 seconds, and since the rest of the newsletter had been tested, spell-checked, etc., I was ready to push “Send.”

Instead, I sent myself one more final preview. Sure enough, the webinar link didn’t work.

I’ll spare you the details other than to say that it was more complicated than just a simple typo. The only way the error would have shown up was by sending myself that last preview.

There’s no way to make your newsletters error-proof every time.

But it was a nice reminder that being a bit obsessive is a good rule of thumb.