Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have 84 new subscribers to this blog.


Why? Because yesterday, I sent an announcement to my newsletter readers, telling them about it.

I’d already done that once before, about six months ago.

Isn’t that “too pushy?” After all, 6 people opted out of my list entirely, as a result.

I don’t think so.

There’s a lot more to be gained by making sure that those who like you are aware of what you offer, than by worrying about alienating the people who are decidedly lukewarm.

P.S. The lukewarm people never hire you.