Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

added 21 new subscribers to my newsletter list.


I spoke at a business event last night and handed out a sheet of paper inviting people to sign up.

The exposure you get from speaking is nice, but it’s a one-time event. The real opportunity is getting permission to stay in touch with people who like what you have to say – in some ongoing way.

More on how to do this in my interview with Mark Silver (click).