… added 21 new subscribers to my newsletter list.
I spoke at a business event last night and handed out a sheet of paper inviting people to sign up.
The exposure you get from speaking is nice, but it’s a one-time event. The real opportunity is getting permission to stay in touch with people who like what you have to say – in some ongoing way.
More on how to do this in my interview with Mark Silver (click).
“The real opportunity is getting permission to stay in touch with people who like what you have to say – in some ongoing way”
Amen to that….I need to start building my list again.
Definitely, Craig. The list really is the key to so much of this. And, given the time it takes to build trust, the time is (always) now!