Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

almost ignored a new client.


Yesterday, I spoke with a prospective client about working together. This morning, he sent me an email saying he wanted to go ahead.

I read it quickly and moved on to something else.

Just now, I thought, “Wait a second, what happened to that email?”

I found it in my trash.

The point is, it’s easy to send an email – with a proposal, a request, a greeting, or whatever – and when there’s no reply, start making up stories about why the other person is ignoring us.

Sometimes the email never arrived. Other times, the bonehead on the receiving end threw it in the trash.

When it comes to email, it’s a miracle it works at all. I always double back if what I send goes unanswered.

(I shudder to think how many potential clients I’ve accidentally trashed over the years.)