Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am accomplishing much more than usual.

Of course, that makes sense, since today is the longest day of the year, giving me more time.

I hope you agree that’s idiotic.

But, it serves to make the point that some content ideas have an expiration date: the story of your child’s college graduation; your recent vacation; a reference to the longest day of the year.

When deciding what stories to tell in your writing, pay attention to which things have a clock ticking alongside them and use those first.