Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am celebrating Penguin Awareness Day.


Really. My friend Carol told me about it and, sure enough, there is such a day.

People – friends, family, colleagues, clients – send me penguin-related ideas and stuff all the time.

It has nothing to do with the actual work I do, but the penguin theme adds to my visibility and makes my company (Blue Penguin Development) more memorable.

Names are powerful. Whether naming your company, naming your newsletter, naming your services or naming your children.

What can you give a name to that will make it more easily remembered?