… am contacting podcasters.
I’m inquiring about being a guest on shows that seem a good match for me.
Some people are interested in interviewing me (thank you).
Among those who are not. . .
. . . some never respond to my email.
. . . some respond almost angrily (“we’ve never heard of you …”)
. . . some say no thanks, but wish me luck and success.
Each of us has dozens of opportunities every day to be likeable – or not. The difference in terms of effort is minimal.
The difference in terms of the impression you leave about yourself and your business is HUGE.