Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am contacting podcasters.


I’m inquiring about being a guest on shows that seem a good match for me.

Some people are interested in interviewing me (thank you).

Among those who are not. . .

. . . some never respond to my email.

. . . some respond almost angrily (“we’ve never heard of you …”)

. . . some say no thanks, but wish me luck and success.

Each of us has dozens of opportunities every day to be likeable – or not. The difference in terms of effort is minimal.

The difference in terms of the impression you leave about yourself and your business is HUGE.