… am finishing a book about storytelling.

It’s called, Houston, We Have A Narrative: Why Science Needs Story, by Randy Olson.

It’ the best book on storytelling I’ve ever read.

I like it for a lot of reasons.

What I like most is that it answers the objections I hear most often from clients and others when I encourage them to include stories and personal information in everything they write and say:

“Nobody cares about me; they just want the information.”

“My readers/prospects/clients are too busy. They’ll stop reading/listening if I don’t get right to the point.”

“I don’t know how to tell stories.”

If you’re wondering why people don’t pay more attention to the things you say and write, this book is worth a read.

(Thanks to Andy Goodman for telling me about this book!)