… am going upstairs.
At the airport, that is.
When I pick my son Evan up, I will meet him upstairs at “departures,” even though he is arriving.
Why? Because on the Tuesday night before Thanksgiving, the arrivals level will look like an LA freeway at rush hour.
Upstairs, on the other hand, will be very quiet, since by then most planes will have departed. No traffic, no waiting.
My ability to pick up Evan quickly and easily is not because I have a better car or am a better driver. It’s because I am doing the non-obvious … something most people are not.
The same approach applies to your business: You can work harder or you can hope you are smarter. I prefer finding opportunities that are overlooked.