Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am kind of embarrassed.

 

Not only did I spell “embarrassed” wrong in the previous sentence, but last week, when I sent out my newsletter, I accidentally sent it to 5,000 people who had previously unsubscribed.

I’ll spare you the “why,” other than to say that it was entirely my fault.

A few things to note…

#1. As you can see, many people have unsubscribed from my list over the years.

So what? People move on; a few leave every time I push “send.” I pay no attention to that side of the equation.

#2. The world didn’t end.

If you are going to get out of bed, sooner or later, something will go wrong. And if you work for yourself, there are few places to hide.

But here, too, so what? The fear is almost always worse than the reality (children being the notable exception).

As race car driver Mario Andretti famously said, “If everything seems under control, you’re just not going fast enough.”