Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am not in Starbucks.


Yesterday (Sunday), I needed to write something for a client and didn’t want to drive the five miles to my office. So I went one mile, to Starbucks.

It’s a nice place, and I’m in there at least once a week.

But… I try not to write there.

That’s because I write out loud.

Not just quietly mumbling the way I had to do it in Starbucks. I mean full volume, with emotion. Like I’m giving a talk to an audience.

The thing I wrote yesterday was okay. But when I came in this morning and was able to rewrite it in my usual way, it got way, way better immediately.

Where you work matters. Creating a spot that works for you will improve both your work quality and degree of satisfaction.

(And yes, I wrote all of this out loud.)