Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am preparing for a talk I’m giving at a trade show next week.

 

And so I just updated and printed my bio. Double-spaced.

That day, I’ll hand it to whomever is introducing me.

Sure, he or she may already have it and already be prepared.

But just as likely, they’re walking in cold with the intention of winging it.

When you hand them the bio, they read it out loud, word for word, every time.