… am reviewing some statistics.
It turns out that the open rate for this blog/newsletter is literally twice that of my “primary” blog/newsletter.
I’m guessing it’s because this one is much shorter.
So does the favorable open rate suggest I should ditch the other and just do this one?
I don’t think so.
The problem with this one (and with social media overall) is that it’s not long enough for me to dig in deep on a topic or reveal much about who I am personally, both of which I believe are important in establishing yourself as a likeable expert.
Which leads to getting hired. Which, after all, is the point of all this.
What do you think?