Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am reviewing some statistics.

It turns out that the open rate for this blog/newsletter is literally twice that of my “primary” blog/newsletter.

I’m guessing it’s because this one is much shorter.

So does the favorable open rate suggest I should ditch the other and just do this one?

I don’t think so.

The problem with this one (and with social media overall) is that it’s not long enough for me to dig in deep on a topic or reveal much about who I am personally, both of which I believe are important in establishing yourself as a likeable expert.

Which leads to getting hired. Which, after all, is the point of all this.

What do you think?