Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am sending you an email.


That’s because unlike those fly-by-night social media services (don’t make me say Facebook), nobody owns email and it never goes down.

It is a completely distributed system with no single entity in charge. It just keeps going.

Which means two things:

#1. If you build a business on the back of a social media platform, you are subject to its rules, regulations, and ongoing reliability.

#2. Your business needs a platform-independent list of people with whom you can communicate and that you can take with you to any provider, at any time, for any reason.

Something electronic (i.e., free). Something that gets delivered directly to people without them having to go find it. What would be really cool would be if it sat in their – let’s call it an “inbox” – until they read or deleted it.

Probably a pipe dream, I know. But maybe one day, somebody will invent this type of cutting-edge technology.