Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am six weeks into testing a new idea.


I’ve got about 75 people helping me trial it.

I don’t know where it’s headed.

I don’t know what the level of interest will be.

I have no idea how much revenue it may generate (if any).

I am literally making it up as I go along.

I sure am enjoying it.

If you need to know the ending before you begin, you’re not going to have many beginnings.