I am on the hunt for new office space.
Last Friday, my friend Christian, whose office is across the hall, referred me to a broker that he had worked with.
I called him up, he picked up right away, and he said he could definitely help.
Then he said, “I’ll follow up with you by end of day, over the weekend at the latest.”
Today is Tuesday and I have still not heard back. With each passing day, my interest in working with him decreases.
I’m not saying this is easy – the urge to promise great things is never stronger than when speaking to a prospective client (or spouse).
But if you live by word of mouth, as all of us small professionals do, you have to remember that the bad words travel at least as fast as the good ones.