Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am watching my office building being painted.


They have been at it for three weeks – scraping, repairing, caulking. I’m told it will take two more (it’s a big, old building).

I’d be happier if it were done sooner, as would the building’s owner. He doesn’t care about effort … he cares about the result.

Charging by the hour may be easy to measure, but it doesn’t align with what those involved really want.

The more you can separate effort from compensation – even if you work less – the more satisfied your clients will be.