Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

announced my pricing webinar for next Wednesday


I’ve run this 75-minute webinar publicly seven or eight times. Plus another five or six for individual groups and associations.

At this point, my preparation involves just watching a recording of a previous session to refresh my memory on the content.

When you create products/services that you can reuse over and over, you give your business tremendous leverage.

Like selling a book or CD, most of your cost is in producing the first copy. The key is to sell more than one.