… announced my pricing webinar for next Wednesday
I’ve run this 75-minute webinar publicly seven or eight times. Plus another five or six for individual groups and associations.
At this point, my preparation involves just watching a recording of a previous session to refresh my memory on the content.
When you create products/services that you can reuse over and over, you give your business tremendous leverage.
Like selling a book or CD, most of your cost is in producing the first copy. The key is to sell more than one.