Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

answered a newsletter question.


A client emailed, asking whether or not it was a bad idea to include the company logo in the newsletter header.

I gave her a quick answer (it’s not a great idea), and suggested she think of it as part of a larger strategy:

The more you shift the balance in your newsletter from “create a great magazine that our target audience cares about” to “promote the company,” the less effective (in promoting your company) your newsletter will be.

I know, it’s kind of mind-bending!