Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

arrived at a broken web site.

I saw an ad on Instagram for a kitchen sink sponge-holder-thingy.

Very exciting; just what we need!

But when I clicked to visit the company’s web site, I was met with this message: “This site’s security certificate is not trusted.” My browser would let me go no further.

Putting aside what this means technically, as a practical matter, it means that after doing the hard work of developing a useful product, grabbing my attention, and convincing me to purchase said product, the company in question fumbled the ball at the one-yard line.

The lesson for you and me is simple: your technology needs to work.

I know, you’re a writer, recruiter, leadership coach, management consultant, financial planner … you’re not a tech person. 

Me either. But if you want to be in business, your email needs to be authenticated, your passwords need to be secure, your credit card vendor needs to connect with your bank, and your web site security certificate needs to be up to date. And on and on.

All that to say, you need competent tech support. If you don’t have someone, get someone.

P.S. I’ve known my tech guy, Barry Shuchter, for 30 years. He’s the most capable tech person I’ve ever encountered and a wonderful, reliable, soft-spoken guy to boot. More here.