Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was asked a question by a client.


She has a new, solo business. She wanted to know what her job title should be.

She was thinking “President.”

I suggested, “Founder,” instead.

To me, being president of a one-person company sounds a little bit overblown.

“Founder,” on the other hand, has the same heft with (at least) two additional advantages:

First, it suggests that there’s a vision and a mission behind the business.

Second, it sounds forward-looking. It sets the stage for bigger things to come.