… was asked a question by a client.
She has a new, solo business. She wanted to know what her job title should be.
She was thinking “President.”
I suggested, “Founder,” instead.
To me, being president of a one-person company sounds a little bit overblown.
“Founder,” on the other hand, has the same heft with (at least) two additional advantages:
First, it suggests that there’s a vision and a mission behind the business.
Second, it sounds forward-looking. It sets the stage for bigger things to come.