Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

was asked a simple question.


“What do you like to do most?”

My answer? “Push the ‘send’ button.”

I love writing something and then sending it to a list of people who have an interest in the topic. Whether for myself or for my clients, I’ve been doing it regularly since 1999 and for me, it never gets old.

So I try to make pushing send as much a part of my work as possible.

How about you? What do you like doing the most and what can you do to make that a bigger part of your work?