Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

asked the guy who serviced my snowblower:


Is it better to empty all the gas out of my lawn mower for the winter, or fill it to the top?

I bet he’s heard that question before.

In fact, I bet for every 50 “What’s your opinion on this?” questions he gets regarding small engine repair/service, he’s heard 49 of them before.

I bet you hear the same questions over and over again regarding your profession too.

Guess what? Those common questions – the ones you hear all the time from your target clients – are the things you should be writing and talking about.

Simple insights are what the “outsiders” crave.