I’m sharing the “sales page” for my soon to be released product with a few dozen trusted friends and colleagues.

Nothing formal. I’m simply sending an email asking each of them to give it a look and let me know if they see any tyypos, broken links or anything else that is obviously wrong.

That’s not the way I used to do it. Instead, my inclination is to work on something until I think it’s perfect and then introduce it with a big, TA-DA!

But I’ve found that enlisting the help of other people before the cement is dry makes the eventual TA DA go much more smoothly.