… attended a networking lunch event.

I don’t love these kinds of things. I’d much rather go home and have lunch with my wife.

But I do find that they are nearly always worthwhile. As much as I enjoy digital communication, there is something about meeting people in person that you don’t get otherwise.

Two things I’ve found that help get me in my car and go each month:

1. It’s a membership group, not simply “a networking event.” That means you tend to see the same people over and over again – it’s relationship-building, not just introductions.

2. It’s an expensive group with a one-year commitment. Having paid my money, I’m much more likely to stay involved!

Commit to getting out of your office. There’s a different type of connection in speaking with people face-to-face (even if it’s my face).