Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

attended a small “user group” meeting for a service I use.


The service is called InfusionSoft and the meeting is held monthly at a local bookstore.

The people who host it are InfusionSoft partners and this free, informal meeting draws about a dozen people who share an interest in learning more.

Hosting meetings like this, whether regularly or as an occasional event, is an easy, inexpensive (all they did was buy the coffee) way to grow relationships, position yourself as “expert” and speak to your target audience.

Pick a topic, invite some people, pay for the coffee.