Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

began work with an old client.


I haven’t spoken to her in at least five years. I haven’t seen her in person in at least ten.

But a couple of weeks ago she got in touch because she needed help with something I could do: rewrite her web site.

Lots of people write web sites. And even though I am better at this than any other human, living or dead, I’m pretty sure that’s not why she called me.

It’s because she’s been receiving my newsletter all this time. I was an obvious, top of mind choice.

If you want inbound work to come your way with no more effort than picking up the phone, you need two things: a phone and a systematic way of staying in touch with everyone you know.

If that’s not a central element of your marketing, what is?