Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

bought some paint.


When Linda and I were at Lowe’s over the weekend, the guy at the paint desk was wonderfully knowledgeable and helpful.

In a matter of just a few minutes, he helped us narrow down the best options available for painting our deck.

Today, when I returned to buy the paint, there was a different guy at the paint desk.

He knew next to nothing about paint and seemed miffed that I had interrupted his time staring blankly off into space.

This is one of our HUGE advantages as solos and small business owners.

Once a company has more than even a handful of people on staff, it’s very hard to provide a consistent level of service and style of communication.

For us, it’s easy … provided we pay attention to how we connect with the outside world!