Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

had breakfast with a new colleague.


We’ve never met before, so we told each other a little bit about our work.

I said that among other things, I help solo professionals create email newsletters.

He said, “Financial planners, management consultants, leadership coaches … sounds like pretty dull stuff.”

He’s right, it can be. But the people themselves never are.

That’s why, I explained, we make sure to fill these with personal stories, first-hand experiences, and the occasional dash of humor.

If you want your content to be more interesting, the answer isn’t to use better words. It’s to use more of you.