… had breakfast with a new colleague.
We’ve never met before, so we told each other a little bit about our work.
I said that among other things, I help solo professionals create email newsletters.
He said, “Financial planners, management consultants, leadership coaches … sounds like pretty dull stuff.”
He’s right, it can be. But the people themselves never are.
That’s why, I explained, we make sure to fill these with personal stories, first-hand experiences, and the occasional dash of humor.
If you want your content to be more interesting, the answer isn’t to use better words. It’s to use more of you.