Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

broke my own rule.


I’ve got two client newsletters that would normally go out on the second Thursday of the month.

But, because the vice presidential debates are Wednesday night, that’s all anybody is going to be talking/writing/reading about on Thursday morning.

So, we are moving up publication by one day to tomorrow morning, instead.

I’m big on maintaining a strict publishing schedule, but that’s to keep us on track more than for our readers (who likely don’t know the schedule anyway).

When big events suggest a change, don’t let your own rules prevent you from adjusting!