Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

bumped into a guy

in my town who was recently laid off. Don’t know him well but we have kids the same age so we’ve talked here and there over the years.

It’s uncomfortable to talk with someone who’s feeling down and certainly easier to just cut things short. But I also know that someone in his position feels pretty alone and he seemed eager to connect. So I talked to him for a while.

It’s nice to do, but it’s also pretty good marketing. The people you help, particularly when they are in no position to help you back, always remember you.

Who can you help today?