I don’t know why, really. I just couldn’t imagine that there are that many mustard-related questions out there.

So I called. It was a recorded message offering to send me some recipes.

But I give them credit for making it specific to mustard (it wasn’t the main Kraft Foods customer line) and making it easy for me to reach them.

Many solo professionals, by contrast, don’t even put a phone number on their own web site.

What if I want to ask a question about your mustard – so that I can hire you?